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Monday Morning Stir

Published on May 15th, 2017 | by Jeff M.

-Director Robert Nyerges worked with creative director Lauren Smith, cinematographer Chris Westlund and producer Jeff Overfield to create a spec spot for Gatorade offering a take on Mother’s Day and the brand’s “Win From Within” tagline ...... Read More


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Friday Odds and Ends

Published on May 12th, 2017 | by Jeff M.

-i.d.e.a. of San Diego collaborated with Golden Globe-nominated animation studio Reel FX to create this short film for Father Joe’s Villages, a nonprofit working to end homelessness in the area. -The SEC has fined former MDC Partners ...... Read More


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BSSP Celebrates Mother’s Day by Apologizing

Published on May 12th, 2017 | by Jeff M.

The folks at San Francisco-based independent agency Butler, Shine Stern & Partners have a message for mom this Mother’s Day: “I’m sorry.” In a video celebrating the holiday, the agency takes an honest look at all ...... Read More


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Heat Celebrates Mother’s Day for Shutterfly

Published on May 12th, 2017 | by Jeff M.

Heat recently launched a Mother’s Day campaign for Internet-based image publishing service Shutterfly. The effort centered around a 30-second spot showing some very emotional reactions to moms receiving gifts made with Shutterfly. There are screams of delight, ...... Read More


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Friday Morning Stir

Published on May 12th, 2017 | by Jeff M.

-Moms of HBO stars read their children’s lines in Mekanism’s “Like A Mother” spot (video above). -Vivendi offered over $2.5 billion to buy a majority stake in Havas. -Analysts worry the deal would “affect perceptions of media ...... Read More


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